Head of Growth & Product Marketing

About Soult

Soult is the world's first secure digital life vault. We are building a comprehensive digital life vault that helps individuals securely organise, preserve and manage financial assets, documents, passwords, loved ones, memories, personal wishes and other critical information - with the right continuity for their family when it matters.

Soult is useful during a person's lifetime while also helping preserve and pass on both material and non-material aspects of life. We are focused on India and expanding into multiple international markets, adapting the brand and go-to-market approach to each region.

The Role

We are looking for a senior growth leader to build and lead Soult's growth function across consumer and business channels. This is a Management Group role responsible for strategy, team building and business outcomes - not an individual-contributor role.

The mandate spans B2C consumer growth and B2B/B2B2C commercial growth - from positioning and acquisition through activation, partnerships, retention, conversion and revenue.

Key Responsibilities

• Own Soult's growth and product-marketing strategy across India and new international markets, covering both B2C and B2B/B2B2C growth.
• Define customer segments, positioning, messaging, use cases and the strongest 'why now' for each priority audience.
• Develop region-specific go-to-market strategies; understand how customer behaviour, trust, channels and messaging differ by country or region.
• Drive B2C installs, registrations, activation, engagement, retention, referral and paid conversion - with accountability for the quality and value of acquired users.
• Work closely with Product and Technology to improve onboarding, customer journeys, activation and conversion using behavioural data.
• Lead performance marketing, product marketing and lifecycle communication across the right channels, with accountability for CAC, conversion and channel economics.
• Test assisted onboarding and consultative selling models where human guidance can convert 'I should do this someday' into action.
• Build B2B and B2B2C growth channels through employers, insurance and wealth ecosystems, financial institutions, advisors and other strategic partners - with clear ownership of outreach, commercial conversion and revenue growth.
• Build the marketing and growth organisation: hire and develop the team, define capabilities, appoint specialist agencies and create regional capability as Soult expands.

What We Are Looking For

• 10+ years of relevant experience in growth, product marketing, consumer marketing, digital business growth or commercial growth roles.
• Proven leadership experience building teams, agencies, partnerships and cross-functional growth programmes across B2C and/or B2B channels.
• Track record of scaling a consumer app, digital platform, subscription product, high-growth brand or technology-led business.
• Strong understanding of positioning, segmentation, performance marketing, activation, retention and monetisation.
• Comfort with CAC, conversion, cohorts, retention, LTV and other growth metrics, with strong commercial judgement.
• Ability to build organisations and capabilities, lead partner/outreach motions and remain accountable for growth and revenue outcomes - not simply execute campaigns personally.

Particularly Valuable Experience

Experience in consumer technology, FinTech, insurance, wealth management, retirement, financial planning, subscriptions or other high-trust / future-value consumer categories will be particularly relevant.

We especially value leaders who understand how to market products customers know are important but tend to postpone, and who have combined digital acquisition with assisted selling, advisors or trusted distribution. Multi-country consumer marketing experience is a strong advantage.

Success Measures

• B2C: growth in quality installs, registrations, activated users and meaningful product adoption.
• B2C: improvement in onboarding, activation, retention, referral and paid conversion.
• B2B/B2B2C: qualified partnerships, commercial pipeline, partner-led adoption and revenue growth.
• Customer acquisition efficiency, CAC, channel economics, marketing ROI and successful regional launches.
• Strength and effectiveness of the growth organisation, partner ecosystem and regional capabilities built.

Leadership & Long-Term Participation

This is a senior leadership role with direct participation in business strategy and company building. The selected candidate will join the Management Group and work closely with the Founder and senior leadership team.

Compensation may include competitive fixed pay, performance-linked incentives and ESOP participation / long-term equity upside, subject to company policy and applicable approvals.

What We Are Not Looking For

This is not a social media, content, performance-marketing specialist or agency-coordination role with a senior title. We need a leader who can build the complete growth organisation across consumer, partner and business channels and remain accountable for business outcomes.

We want a growth leader who thinks like an entrepreneur: understands the customer, sharpens the proposition, creates urgency, builds the right team, develops the right partnerships and scales what works across markets.

Must-haves

• Have 10+ years of relevant experience in growth, product marketing, consumer marketing, digital business growth or commercial growth roles.
• Have led and built teams, agencies or partnerships — this would not be my first leadership role.
• Have helped scale a consumer app, digital platform, subscription product, high-growth brand or technology-led business.
• Experience owning CAC, conversion, cohort, retention and LTV metrics and being accountable for growth and revenue outcomes.

Nice to have

• Experience in FinTech, insurance, wealth management, retirement, financial planning or subscriptions
• Combining digital acquisition with assisted selling, advisors or trusted distribution
• Multi-country consumer marketing experience
• Work from Bengaluru or Mangaluru, or I am willing to relocate.